What's New in Wavo Marketing Analytics: August 2020

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Marketing Analytics - Love Thy Brother


Highlights include a new integration with Spotify Ad Studio, and features for tracking new listeners, streams, and playlist additions as a result of marketing. 

1. Ingest and visualize Spotify data 

Our Marketing Analytics platform is connected with Spotify Ads API, which means you can now get real-time data on streaming activity as a result of artist campaigns.

2. Forecast streams during and after campaigns 

Easily understand the impact of marketing on streaming metrics for Spotify Ads campaigns, up to two weeks after spending ends. 

 
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3. Track deeper listener activity 

High-intent actions like playlist additions and follows are now trackable, alongside listeners, new listeners, and streams-per-listener.

4. Wavo gets featured in Music Ally Sandbox Report 📝

The two-page feature covers the platform's top features and how they work across the industry. Read it here.

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