LinkedIn Ads Reporting Is Now Available in Wavo

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LinkedIn Ads are now supported in Wavo, giving music marketers a new way to measure campaigns focused on professional and industry-specific audiences.

LinkedIn campaign performance is available in your Wavo Marketing Dashboard, with key metrics automatically brought into your reporting workflow.

What's New ✨

Wavo now supports native reporting for LinkedIn Ads, including:

  • Spend, impressions, CPM, reach, and frequency

  • Clicks, cost per click, CTR, and landing page clicks

  • Engagements, cost per engagement, and engagement rate

  • Video views

This means less time spent manually pulling LinkedIn results and a simpler way to evaluate performance across your marketing activity.

🎯 Why LinkedIn Matters for Music Marketing

LinkedIn brings a different kind of targeting to the media mix.

While many advertising platforms focus on consumer interests and behaviors, LinkedIn can help marketers reach people based on professional attributes like industry, company, job title, and professional associations.

For music marketers trying to reach specific industry audiences, that added precision can make LinkedIn a valuable channel.

🎵 Built for Awards Campaigns

One area where that targeting can be especially useful is for awards campaigns.

Because LinkedIn allows campaigns to target professional characteristics, it can help marketers build more focused strategies for reaching relevant industry audiences.

With LinkedIn reporting now supported in Wavo, teams have a clearer way to understand how those campaigns are performing and use those results to inform their strategy.

Getting Started 🚀

LinkedIn Ads reporting is available now. Just head to your Wavo Marketing Dashboard to explore your campaign performance.

Ready to see the bigger picture? Open your Marketing Dashboard to explore your latest campaign performance.

Looking Ahead 👀

As always, thank you for your feedback. Many of our product improvements start with conversations like these, and we're excited to continue building the features that make it easier to measure and understand your marketing performance.

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Tali Friedman