Benefit

Wavo

Competitors

Ongoing analytics design and development

As the largest digital marketing agency in music we continuously refine our analytics design and strategy to improve our own media planning and buying.

Analytics design and development ends after an initial enablement period unless you pay high managed service costs.

Ongoing investment into adding music-specific data sources

We’re music marketers too—our engineers are proactively working to integrate new, music-specific data sources.

You are limited to out-of-the-box connectors and have to invest in a team to build and maintain custom data integrations.

Customer experience and resources tailored to music users (tutorials, customer interviews, quarterly reviews, office-hours)

We are able to deliver exceptional customer service for a lower cost than competitors because we develop these resources for internal training of our own media planning and buying teams.

Serve a broad spectrum of customers at the cost of being able to provide meaningful industry-specific resources and customer support.

Gentle learning curve for new users

Wavo’s analytics dashboards have been designed to enable users to access the right insight, fast. Dashboard design has evolved through running more than 10,000 music campaigns in the last year alone.

Steep learning curve to understand the product.

Responsive and interactive dashboards

Wavo’s analytics dashboards are highly interactive, allowing users to manipulate data to serve their analytical needs.

Rigid user experiences with limited options for data manipulation.

Affordable Price

We’re able to offer significantly lower prices than our competitors due to synergies between internal and external product development efforts.

High setup costs for customized solutions.