The Audience Dashboard

 

Track organic and paid reach, and optimize media strategies for impactful artist product launches and releases.

 
 

It has never been more difficult to break a record: Here are the top three examples we see

Clients won't Pay-to-play: Organic reach on social media platforms has been dwindling due to changes in algorithms that prioritize content from users' friends and family. According to a study by Hubspot, on Facebook, for example, organic reach dropped from 16% in 2012 to around 6.4% in 2014 for pages with 500,000 likes or more. Averages in 2024 are closer to 1%. Paid promotion ensures your content reaches a larger and more targeted audience.

Breaking Through the Noise: The hyper-competitive landscape of streaming and social platforms means artists must compete with new music, back-catalogs, AI-generated music, and a constant stream of posts from friends, influencers, and click-bait.

Synchronizing marketing for maximum impact: Misaligned marketing can lead to releases being throttled by algorithms, resulting in dead-on-arrival launches. Poor awareness of releases leads to financial losses and negative PR, which can have long-term consequences for an artist's career.

marketing teams lack the proper planning, execution, and measurement tools they need for a flawless launch.

  • Synchronizing all marketing on release day is critical to viral success. creating the viral lift that signals to both social and streaming algorithms that your song should be shared more widely. which can quickly turn into a snowball effect. Wavo Dashboard shows you both organic and paid both across platforms to make day 1 your off to the faces.

  • After the quality of your song creative is everything: Wavo Audience Dashboard allows you to see which of your ads and organic posts have done best. Wavo MusicGPT assistant ca

  • Reach your Super fans first: Your release is an opportunity to deep end your fan-base and achieve new milestones. They generate 10X the engagement of a normal fan and be the biggest contributor to algorithmic success. Wavo analytics Short-term financial losses, Long-term negative PR impacts

High-quality organic posting is essential, but paid advertising offers significant advantages for product launches

  • Targeting: Use digital marketing analytics to precisely target your audience, ensuring your message reaches the right fans at the right time.

  • Timing: Control when your messaging reaches your audience for maximum impact.

  • Measurable Results: Analytics provide immediate feedback on audience engagement and channel effectiveness.

A successful single launch boosts sales, fan engagement, and brand recognition, creating momentum that can lead to hit records, increased viral lift, and entry into key charts.

 

Wavo’s Audience Dashboard can help.

 

It's more important than ever for music professionals to have the tools they need to both understand how much audience they're truly reaching, and to know how to close that gap.

With private advertising, social, and streaming data Wavo's Audience Dashboard can help you optimize your marketing investments for the best business results. :

  • Ensure your core fans are hearing your most important announcements through detailed reach tracking.

  • Understand changes in your audience composition through follower growth insights

  • Inform your organic and campaign strategy by understanding what resonates most with your audience.

Key Features and Components:

Reach Time Series: Track your profile reach against your followers and compare paid vs organic performance. Reference post annotations to attribute lift to the right marketing activities.

Cross-channel Overview: View private organic and paid data sources in one place from Instagram, Tiktok and Youtube.

Audience Data Assistant: Engage directly with audience data in the dashboard through conversational AI​​. Use the Audience Data Assistant to plan your content strategy, summarize large periods of dense data, identify opportunities to engage your audience and more.

Audience Growth Table: Compare how much of your addressable audience you are reaching across multiple periods​​, and how this audience has grown overtime.

Dynamic Heat-mapping Tables: Easily compare top performing posts and campaigns through heat-mapping tables. Understand interactions, engagement rates and reach, and adjust your strategy accordingly.

Geographic Breakdowns: Understand where your fans are, determine if you're reaching your fans in a given market, and attribute follower growth to key regions.

Streaming Data: Assess the impact of paid and organic performance on streaming results. Understand how consumption of an artist's entire catalog relates to social engagement, or hone in on key releases. 

Ready to reach your fans?

 

Ready to reach your fans?

View your audience dashboards in the Wavo portal or reach out to your Wavo account manager to get started today.