Introducing The Digital Marketing Benchmarks Dashboard
Understand and analyze digital marketing performance KPIs across labels, genres, artists, and geographies.
Challenge
To be where fans are, music marketers need to manage campaigns across countless platforms and channels. Yet, without clear benchmarks to measure success, understanding what’s working and what isn’t can feel like guesswork. Teams struggle to compare performance, optimize spend, or spot underperforming campaigns. The outcome? Teams are left with unclear results and a lack of direction for improving future performance.
Loss
Without reliable benchmarks, marketing efforts can fall short:
Wasted Budget: Without knowing what good performance looks like, marketing teams often overspend on underperforming campaigns, missing opportunities to allocate resources to channels that drive a track’s momentum.
Missed Insights: High-performing platforms or campaigns can go unnoticed, leading to missed opportunities to uncover key takeaways and strategies that could drive future success for the artist.
Lost Momentum: In a fast-moving industry, missed benchmarks mean campaigns lose steam, and artists miss opportunities to connect with fans, grow their audience, and boost visibility.
Opportunity
The Digital Marketing Benchmarks Dashboard helps you know where you stand. By bringing all your campaign data into one place, it allows you to see how your campaigns stack up across the most important metrics and platforms in music marketing . This clarity helps teams:
Set realistic, competitive benchmarks and goals to guide campaigns.
Identify top-performing campaigns and platforms.
Quickly spot and optimize underperforming campaigns to make every dollar count.
With real-time access to benchmarks and insights, teams can stay ahead of the curve, making smarter decisions that drive results.
Key Features
The Digital Marketing Benchmarks Dashboard makes campaign planning intuitive and actionable with features like:
Cross-Platform Insights: Measure performance across key platforms like Meta, Google Ads, TikTok, Spotify Ad Studio, Snap Ads and Twitter.
Customizable Filters: Drill down and refine your benchmark by Artist, Genre, Country, Campaign type, and more to understand what to expect from campaigns.
Historical Trends: See how your campaigns perform over time and identify what’s working (and what isn’t).
Benchmark Stats: Compare your results to industry standards using percentiles like P10, P25, Median, P75, and P90, with a wide selection of KPIs like CPM, CPC, Engagement Rate, View Rate, CTR, and more.
Detailed Breakdowns: Access a detailed view at campaign or country level to easily compare metrics across these segments.