The Campaign Data Explorer

Get visibility into marketing activities across all connected labels, affiliates, and data sources.

In today’s fast-paced digital landscape, visibility drives the success of music marketing.

Organizational silos and fragmented data across platforms can obscure the full picture of marketing campaign performance. Meanwhile, stakeholders often struggle to access a unified view that aligns with organizational transparency and real-time decision-making.

Without a centralized source of truth, music organizations lose observability on their own operations, leading to:

• Misplaced Marketing Efforts: Teams operating in isolation can lead to redundant marketing spends that oversaturate fans, or collectively dropping the ball during a critical moment.

• Diminished Trust: Delayed, missing, or inconsistent reporting on priority releases can lead to reduced trust within an organization, which can in turn impair decision making or create unnecessary manual work.

• Lost Attribution: In decentralized systems, connecting efforts to results becomes increasingly challenging. Marketing teams often miss out on the recognition they deserve, and valuable insights for future campaigns are lost in the process. 

The Campaign Data Explorer serves as the single source of truth for music marketers and label executives.

By uniting fragmented campaign data into one clear, actionable source, the Campaign Data Explorer aligns teams, promotes collaboration between executives and label teams, and ensures that decisions are rooted in comprehensive, real-time insights.

• Streamlined Decision-Making: Provides a centralized view of performance across labels, data sources and campaigns, helping executives understand where artist investment is working, and where adjustments are needed.

• Unified Campaign Metrics: Harmonizes key metrics across platforms like TikTok, Meta, YouTube, Snapchat, X and Spotify Ads, ensuring consistent data for accurate comparisons and insights.

• Enhanced Campaign Visibility: Delivers detailed insights into marketing spend, campaign engagement, conversions, and more, empowering teams to maximize each dollar spent in artist and release campaigns.

• Optimized ROI Tracking: Benchmarks campaign performance against industry standards, giving marketers the clarity needed to refine campaigns and improve outcomes.

• Efficiency Gains: Reduces manual data aggregation, enabling professionals to focus on crafting impactful strategies and achieving marketing objectives.

Key Features and Components:

• Customizable Filters and Segmentation: Easily drill down into campaign data with filters by artist name, release, platform, country, and more. Wavo's data team can tailor classifications to your organization.

• Integrated Media Mix Analysis: Visualize budget allocation across platforms with a clear media mix breakdown. Quickly identify which platforms are driving the best results for your campaigns.

• Granular Campaign Detail Tracking: Access detailed metrics such as spend, impressions, clicks, conversions, and engagement for each campaign, platform, and objectives.

• Real-Time Benchmarking: Compare campaign performance against historical benchmarks for metrics like CPM, CPC, and CTR. The dashboard highlights areas of over- and under-performance in intuitive heat mapping.

• Linkfire Data Integration: Work with Wavo to integrate your Linkfire smart link data into the Data Explorer, which enables the seamless tracking of clickthroughs, conversions, and traffic to streaming platforms.

• Harmonized Key Metrics: Standardizes KPIs across platforms, ensuring consistent and reliable data for cross-platform comparisons and unified decision-making.

• Label Spend Tracking: Segment media spend by team to monitor budget allocation and ensure proper distribution across markets. All in one integrated time series component.

• Geographic and Artist Breakdowns: Explore your marketing activity through dedicated views for geographies and artists.

• Exportable Content: Download PDFs to quickly share with stakeholders over any medium, or export CSVs to use the data in other tools. 

Ready to explore further?