What we on worked during 🦃 November ❄️
Comments? Feedback? Head over to Slack (daniel.dixon) or my desk!
Got a question? We got an answer (maybe). This FAQ is intended for salespeople and analysts to share with clients who have frequent questions. In some cases, you can also use it to answer questions you may have about internal process.
We spoke with Megan Healy about data silos in the music industry, marketing emerging acts vs. established acts, and Pharrell's cultural impact.
On best practices for communicating with fans: “Generally speaking, artists do best when they put time into communicating on the platform where they are most comfortable, take ownership of their messaging, and talk directly to their fans.”
Using MIP data to crack the code on the artists seeing impressive growth on Spotify and Instagram, plus report on touring data for live acts.
We sent out three in November!
Every week we send out TWO newsletters to clients, letting them in on the latest trends in music, advertising, analytics, and more.
This month marked a Wavo first → 300 unique opens and 564 total opens on a single newsletter.
Want or NEED to know if your clients are engaging with newsletters and music reports? Type their email domain in the “Company Name” search bar and you will get the data. If you see any funky results—lemme know!