Despite the growing presence of streaming platforms like Spotify and SoundCloud, YouTube still represents the largest on-demand music service, boasting over 172 billion streams last year. Because of it’s huge size, reach, and ability to encourage video virality, YouTube is arguably still the best promotional platform for musicians. 

Youtube in-stream advertisements have proven to be strong conversion-creators. As a result, Wavo is now offering TrueView in-stream ads as part of some campaign packages. 

In the lead-up to the release of his debut album Encore, French electronic artist DJ Snake and his team at Interscope, partnered with Wavo to develop a series of marketing campaigns. The first of these efforts centered on increasing Spotify streams for the album’s leading single, “Middle” ft. Bipolar Sunshine.

Major Lazer’s most recent album, Peace is the Mission, was released in June of 2015, and included the singles “Lean On,” “Light it Up,” and “Be Together” ft. Wild Belle. Major Lazer and their management and marketing teams at TMWRK & mtheory, partnered with Wavo to provide additional promotion for “Be Together,” during the period of the album’s release.

Sunburn music festival is an electronic festival based in Goa, India. It’s Asia’s largest 3-day festival, and consistently attracts some of the world’s largest names. For their 2015 event, Sunburn partnered with Wavo to generate awareness for the event and grow their Facebook following by launching a DJ invitational, targeted to the festival’s primary audience in Southeast Asia.