Get Physical is a Berlin based electronic music label that has been at the forefront of the house and techno scene since it was established in 2002. At the end of 2015 they asked rising star Emanuel Satie to rework Late Night Tuff Guy’s remix of ‘I Get Deep’ by DJ Le Roi Ft. Roland Clark from the label’s back catalog. Get Physical GM, Roland Leesker, felt the track could be a genuine chart topper and got in touch with Wavo to help it reach it’s potential.

When ID&T and SFX brought TomorrowWorld to North America in 2013, the electronic music promoters took a seemingly enormous gamble by launching the megafestival in little know Chatahoochi Hills, Atlanta, GA. While hugely popular in its native Belgium, there was no telling whether its European success would translate into similarly large US crowds. Festival promoters SFX and ID&T wanted to find unique marketing strategies to create the splash needed to cement TomorrowWorld's US foothold in its inaugural year.