Marketing and Analytics Solutions for the Music Industry | Live Events



Our team of events and touring specialists will work with you to develop effective live music campaigns from start to finish. Here’s how:

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Set goals and forecast results

Whether it’s a one-off event or multi-city tour, work with a specialist to define marketing goals and allocate budgets based on prior campaigns and music industry benchmarks. Set expectations for campaign pacing and outcomes.

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Centralize events and touring data

Connect your tour and fan data in one place to do more targeted marketing and get access to consolidated KPI dashboards and daily reports.

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Sell more seats

The main reason tickets go unsold? Fans don’t know about the show. We help you leverage streaming, merchandise, and fan data to reach the right people at the right time.


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Above & Beyond: Anjunabeach

See how Wavo helped electronic act Above & Beyond sell out their Anjunabeach festival (more than 25,000 tickets) in 2018.


Read our latest live events research