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Shoppable posts are marked with a clickable shopping bag icon that displays the product information and the "View Products" call-to-action to visit the brand's Shop page. This creates a seamless experience for the user and allows you to advertise your products without being too promotional. Here's how to set up your product catalog and optimize your posts for shoppable purchases. 

For artists, selling their music catalogs may offset declining income from live performances and tours, which can make up a huge portion of their business. “From the seller side, [many] whose greatest period of hit-making production was in the 70’s or 80’s or 90’s are now approaching older years and are doing estate planning.” Two of the largest rights acquirers, Primary Wave and Hipgnosis Songs Fund, have backings from leading financial institutions. 

Each of these emails is designed to engage prospects and customers at every stage of their journey with your online store. Welcome your website’s new subscribers, save more abandoned carts, and follow up with first-time buyers automatically. And remember that each of these emails can be turned into a series, but one relevant email, sent at the right time, is the perfect place to start.

Google’s video service has long had something of great strategic value: not music. Over the next years we’re going to see many examples of artists successfully building models on layers that sit on top of streaming. YouTube is going to play a significant role in that. The conversation will move from leveraging streaming (still essential for discovery & connection to wider audience) to interaction & bespoke options.
Lightning round
 
Facebook Announces New Integration with Spotify Enabling Users to Listen to Music and Podcasts In-Stream
Facebook has announced an expansion of its partnership with Spotify which will enable users to share and listen to full-length music tracks and podcast episodes direct on Facebook, without having to open a third-party app.
  You read about deepfakes, but here’s one of the first examples of a celebrity embracing a video AI licensing deal creating a fun and unique experience where Snoop appears to attend a meeting.

Spotify Launches Podcast Subscriptions, but You Can’t Subscribe in-App
Paid content on Spotify will be demarcated by a lock icon where a play button typically shows up. To unlock the show, potential subscribers will have to navigate to the program’s dedicated Anchor landing webpage.

Sold-Out Concert for 50,000 Shows New Zealand’s COVID-19 Success
More than 50,000 people attended a concert at New Zealand’s largest sports stadium on Saturday, in what organizers said was the largest live music event since the start of the Covid-19 pandemic.